Anyone Start An Online Business and Earn for Real

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.

Every budding entrepreneur faces an uphill task when they decide to start acting on their own business ideas; not that you should stop but realize that only those who are up to the challenge will be successful. In this digital world, a commonly asked question is: ‘how to start an online business?’. Establishing a business…ummm….well is easy and not so easy. It depends on many factors but largely put everyone can become an entrepreneur. 

You are going to need money to get started. Yes, even if small, you need to have some capital unless you already have some clients and are billing already. As an average person, if you do not have some corpus or capital, starting your own business can be very difficult indeed. Here are a few important recommendations that should get you going on your entrepreneurial journey. 

Mental Preparation

Don’t give up – This should be the last thing to say, but it matters the most important

As an average person endeavoring to start their own business, be prepared for ups and downs and keep moving forward towards your goals, making maximum use of technology and other online resources. A significant amount of the global population is a frequent social media user so use this to your advantage. 

The idea is that you do not give yourself the option of running away from your newly found problems but rather face them, find solutions and resolve them to move on. That’s learning and experience happening together, which will help you in the long run. 

Be prepared to combat common obstacles 

Many of the successful entrepreneurs made mistakes. Some of them made the same mistakes, and the good news is that much is written about most of these people’s journeys and successes/failures either by themselves or by the journalists. Go ahead and read up. Meanwhile, let me give you some pointers,

Set realistic goals 

You cannot become successful overnight. You will experience bad days when you want to give up and days when you will feel livelier than ever, and all you need to do is remember where you are headed; remember your goals. By setting realistic goals, you will be able to keep yourself motivated. Split your goals into smaller milestones; this eases the whole process of planning and productivity and gives you days you look forward to delivering something. 

Business Preparation

Analyze your cash flows

It should come as no surprise that funds are one of the most critical aspects of kickstarting your business. Firstly, you need to analyse your current financial status. How much have you saved? How much do you need to lead your normal life, or how much cash is required to sustain and survive if you have to pump in money into a business venture? Sometimes you can start your business as a side-hustle while you are working. Many budding entrepreneurs began their business journeys by working jobs and saving up to set up the business. 

And while you are working, you can acquire some new skills and learn things to prepare for the business venture you plan to set up. For example, you might want to learn about digital marketing and social media marketing as your business will be dependent on these right from the day you launch. It will also help if you use your spare time to connect with other buddy entrepreneurs at networking events and online forums. There are many entrepreneurs like me who keep aside time to help young entrepreneurs. Social media and technology are the most popular platforms in the world. You can join online courses to understand online business basics from experienced people. 

So why do you need the money? 

Raw Materials
Product Purchases 
Logistics Expenses 
Office Security Deposit
Office Rentals till the business starts churning profits
Computers and Stationery

Basic Infrastructure: Internet Connection, Modem, Wi-fi router, Printer, Table & Chair. Some backup stuff like extra cables, laptop battery, backup hard disk, printer supplies, etc.

Establishing and scaling your business 

Let’s assume you did all of the above, and now you have the funds and the somewhat newly acquired skills and connections to start your own business. You are not raring to go, so what’s next? It’s time to set up your business. 

• Start small and grow. Slow and steady growth should not worry you; that does not mean you cannot grow fast, but fast growth comes with some crazy challenges, and too quickly will burn you out, you might not be prepared, so hone your business skills while running the business on a steady growth path. While staying safe is essential, taking risks cannot be avoided and will determine the pace of success of your business. 

• This is about setting up an online business so you will need a website without a doubt. I mean, how is an online business going to function without being online :-). This means you need to be ready with your product or service details, which will be showcased on your website. This is something you have to do yourself – very important. Then enlist the services of a digital marketing agency or a content writing company to enhance the content for better impact. Cost-wise you have a dozen options. 
• Depending on the product/s you have chosen, you will need to decide about making your website. This is a cost head, so best to speak to a few web development companies and get quotes and understand what each one is suggesting and why. The easiest and fastest (but not the cheapest) solution is to set up your website on this platform called Shopify. All you need is a Shopify development company to help you with customizations that can be implemented even while your store is live. Other options are to set up a WordPress + woocommerce website (cheapest) or go custom with other stuff like Magento (I suggest this for large stores only) or open-cart etc. Based on your brief, the agency or digital expert will help you decide. Don’t forget to get the SEO company involved at this stage so that you have the best SEO and Cool-looking website for that killer start to your business. 
• With the website sorted, next comes marketing, and this is a more significant chunk of your capital cost. I can write a book on this but let me give you the best advice for startups – start using social media even before your business is live. Tickle and tease, share content and see what people like and dislike, turn social media into a marketing experiment, and you will be better off than the competition. I am talking about using Facebook, Instagram, Pinterest, LinkedIn, and whatever else you are familiar with. It’s not going to be magic, but it will ultimately work. You will need some money to boost posts and attract audiences to your social presence. Remember, no one knows your business yet. 
• Your sole purpose is to operate the business and engage with prospects and turn them into paying customers. This is why you set up the company in the first place, right; to get more people to pay you and earn profits. So launch and start selling. 
• Launching your business simply means going live with your website with all the stuff you want to sell and let people know that you are open for business. This is where your social media interactions come to your aid, and you already have some engagement from day 1. 
• Keep a close watch on website visitor data. This is very critical once your business is live. You might have to make changes on the fly, add offers, create product-mix baskets and do some mail marketing on the fly. 
• Lastly, the trick of success with an online business is not just in the product, price, promotion mix, but one of the critical factors in the online business is timely delivery. Do not falter on this, and you will be on the way to success. 

Go at your own pace 

Everyone wants recognition and dreams of achieving fame. However, don’t make the mistake of rushing this process; focus on the plan and work towards your goals on your business journey. Developing your business is about having the patience and commitment to overcome small and large challenges, which, if you think of it, we do almost every day of our lives. An average person can, without a doubt, become a successful businessman if s/he follows the right path and adheres to the most fundamental principles of establishing a business. 

Starting a business is a satisfying journey, no doubt! While it may seem highly petrifying at first, everyone can run a successful business. The most vital steps of staying competitive in the marketplace are setting realistic goals, focusing on your milestones, increasing the risk quotient slowly, outsourcing to save time and money, and keeping a close watch on your product, promotion, and delivery. 

Remember to keep your customers engaged for long term survival and success

Your business will be successful if you can keep your customers engaged. Yes, not just before they become your customers but also after they have purchased from your store. Every customer seeks your undivided attention. e.g., studies suggest that customers are satisfied when you offer them interactive elements like a website chatbox. In many cases, regular emails with offers, new product additions, and customised communication during festivals and personal occasions go a long way in retaining customers and generating word-of-mouth publicity. 

Thus, a happy and satisfied customer can only mean a long-term growing client base.